First Party Data Insights from 25MM+ Fuel and Convenience Store Customers

PDI’s consumer first-party data encompasses **25MM+ consumers** across the US & Canada and includes key data points related to location, date, time, devices, communication preferences, and user identification information. The data is captured through the GasBuddy app community with over **6MM+ monthly active users**.

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**Key Data Measures & Dimensions**

- Member identification information (email, phone number, location)
- Account verification
- Opt-in/out rates
- Device information

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**Granularity/Customization:**

Data is available per user, showing relevant identifiers for a granular view of these customers. Data can be segmented across various dimensions such as device type, activity, opt-in and out preferences, and location. Member identification information is available upon request and can accommodate hashed/encryption functions (i.e., hashed emails).

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****THE SAMPLE DATA BELOW IS FAKE, FICTITIOUS DATA.**